Whole9Yards' distinctive spirit is encapsulated in its design objective; Feminine Cool.
The collections radiate femininity through the use of lacel, floral prints and embroidery. Infused in the designs are cool elements, such as silhouettes and effortless styling.
"The woman who wears Wholy9Yards is confident and sincere. Her style takes after her true personality. She dresses according to her character, mood or even to the colours of the flowers in full bloom. Our designs are not made for women who only live under the spotlight. She is a regular person who is passionate and characteristic in her own way."