Established in 2016, MARICEL is a womenswear ready-to-wear label based in Western Australia co-founded by creative director, Maricel Pamintuan. The collections revolve around references of art, eastern culture and nature resulting in cocktail pieces with a timeless, ethereal yet whimsical aesthetic. We work with skilled local artisans and factories on our pieces as we believe in supporting and working closely with the local community.
Maricel Pamintuan originally studied architecture before making the decision to follow her passion as a fashion designer. She graduated from Winchester School of Art, United Kingdom in 2013 with a BA in Fashion Design and has interned at Marchesa in New York. Through her experimental yet soft and ethereal approach, Maricel was not only shortlisted for the Karen Millen Portfolio Award in 2013 but has also caught the eye of Vogue UK.