First Base

First Base

First Base

Living and working in Bondi in late 2013, founder and designer Alison Cotton, decided to create something that was ultimately about getting down to the bones, about stripping away all of the things in life that seemed unnecessary and truly getting back to basics. The idea was to take her love of surf and skate culture and develop something that was clean, simple and ultimately iconic, just like Bondi Beach. True. Understated. Slick.

That ultimate white tee that goes with everything, that tank you always look killer in and that V-Neck that works under your work blazer or with destroyed denim. Great basics with a sportswear slant. On point for today, any day, every day. And just like that, First Base was born.

Since the brands inception, First Base has evolved it’s offering and recently released their high performance active wear brand, First Base Fit, to sell out success.First Base is a lifestyle brand that will take you wherever you need to go. The gym. The bar. And everywhere in between.

Our girl is a lover and a fighter. A spirited adventurer. A board rider on land and sea. And often outrageously inappropriate. You meet her once and never forget her. Find her at the beach, hiking the coast or sweating it out in a yoga room. She is serious about health and wellness and maybe even more serious about Tequila on the rocks.