Elementary is for the young woman who places herself outside the box. Elementary is for the darers and the doers, the thinkers and the makers.
This brand was established by Beth Moseley in her final year of university, studying Fashion Design at Curtin Univesity. Elementary is all about feeling - how do these clothes make you feel? How does the fabric feel? Sensorary responses enhance the engagement and relationship with the wearer and the clothes, as well as the wearer and others around them.