Hailing from two realms of the creative spectrum, designers and best friends, Adrian Norris and Edwina Forest, created the cult brand in the winter of 2008 to bridge the divide between urban and coastal style. The duo’s coveted creations illustrate a pure reflection of their learnings and background, with Adrian’s training at the acclaimed venetian art school, Liceo Artistico Venezia, and Edwina’s tenure at leading fashion magazine, RUSSH.
Devoted to the sustainability of artisan techniques, the like-minded pair make use of the hand as a tool to create - centering each seasonal collection around handloomed and hand-woven fabrications, handsewn embellishments, and hand-painted prints inspired by the rugged beauty of their natural and urban landscapes.
Aje pride themselves on maintaining twelve stand-alone luxury boutiques within Australia, a thriving online sales platform, and an exclusive domestic partnership with leading department store, David Jones. Aje also open their doors to the global wholesale market, following consistent international interest from Europe, Asia, the Middle East and United States.